Google’s Important On the Page SEO Factors
Let me give you some of the most important seo factors. Taken directly from Google Webmaster Tools.
First: The Title TAG. Assuming that you are from a different place than America, you will have to do local seo marketing. All you need to do is to change the “title tag” and use your local language and not english. This will make your declared language to be the language of your region and you will immediately get ranked under the oganic listings of your region. For example: If you are a Greek marketer and you want to get ranked under the keyword phrase “SEO” you need to change the title tag to be “προωθηση ιστοσελιδων” (which translates to “search engine optimization”). This will help you get ranked for your term under “Google.gr” and NOT under “Google.com”.
Second: Your headline tags. You should always change your “h1,h2,h3…h6″ tags because this will leverage your on the page seo efforts. Beware here, do not spam each headline with your targeted keyword phrase. Google may think that you are a spammer that wants to manipulate search engine listings. Be natural and write natural. This is the best.
Third: Your content. Yes, your content must never be duplicated or copied via another person. Your articles must never be “spunned into variations”. Spunned articles may produce quantity, but they will surely decrease quality. We need quality and not quantity.
Fourth: About your anchor text. You must never-never doing backlinks using the same anchor text because Google thinks that you are trying to manipulate their engine. You should focus on many keyword phrases.